Why You Need to Brainstorm at the Beach

Coauthored by Jason Vallozzi, Founder, Campus to Career Crossroads & Marisa De Marco-Costanzo, Executive Director and Co-Founder, Ivy & Quill. This blog has been re-posted from Jason Vallozzi’s blog: https://campustocareercrossroads.com/why-you-need-to-brainstorm-at-the-beach/ For further information regarding comprehensive college consulting services, please contact Jason Vallozzi directly at Campus to Career Crossroads.

As the summer beach season is in full swing, many rising seniors struggle with why they need to brainstorm at the beach about their personal statement for their college application.  Some rising seniors may even have supplemental essays to write for college admissions or honors colleges.  As the college admissions process is more competitive than ever for all students, a one draft script is not sufficient. 

The personal statement is the heart and soul of the college application.  One critical aspect of an effective personal statement is thoughtful and reflective brainstorming. It allows a student to bring forward his/her story in a unique and distinct manner.  It is so amazing to read a developed student personal statement that is not over-edited or parent influenced, allowing the student’s voice to resonate. 

Marisa De Marco-Costanzo, Executive Director and Co-Founder of Ivy & Quill Admission Essay Consulting and Editing Services, has assisted thousands of students domestically and internationally to have their best voice come forward in their personal statement and additional required essays.  I have asked her to share some helpful advice on how rising seniors can start the brainstorming process. These are her suggestions:

“When students are faced with the daunting yet exciting task of developing their personal statements, they honestly don’t know where to begin and tend to put it off since it may be intimidating to start an essay—especially one about their lives. Time and time again, students have expressed to me that they feel a great sense of pressure to tell a poignant and memorable story to college admissions officers yet they have no idea where to begin and they don’t really know what to say.

In order to put them at ease, I always start off our initial brainstorming and background information meeting by letting them know that the process of developing their personal statement can be broken down into steps, which leads to the final draft. Instead of thinking about the “big picture”, it’s better to approach it in smaller parts that organically come together. In this way, students can put their energies into becoming reflective, deep thinkers and storytellers rather than being too overwhelmed, which impedes their creative thinking processes and memory recall.

If a student doesn’t have the possibility to work with an independent consultant, they can go through the brainstorming process on their own and can partake in a “stream of thought” journaling activity that becomes enjoyable and most importantly, informative. One can either write their ideas down on a piece of paper or type them up on the computer so later on, they can refer back to their thoughts.

A student can start out by reflecting upon some guiding questions that they can respond to in order to start the brainstorming process. These questions include:

  1. What are my academic areas of interests and why am I drawn to these areas?
  2. What has been a major academic challenge for me and what steps have I taken to make improvements?
  3. What do I intend to study at college and why do I want to pursue this area? Why is this area important to me?
  4. What is my most enjoyable and/or important extracurricular activity and why have I committed to it? How has this activity positively impacted me and shaped my character?
  5. What is one of the most memorable experiences that I have ever experienced? Why is this experience important to me? How has it impacted me?
  6. What is something that I would never change about my life and why?
  7. How has my family upbringing impacted my life choices and who I am as a person as a result?
  8. What is the most meaningful and important thing about my life?
  9. What has been a major obstacle that I have had to face and how did I overcome it or what steps I am taking at present to overcome it?
  10. Was there ever I time where I felt excluded from a group? If so, how did it make me feel and what did I do to navigate the situation?

Once the student gets their ideas down, they will go back and read through them in order to “pull out” some possible topic ideas for their personal statement. Yet ultimately, they will settle on a topic that can best be adapted to match one of the Common App prompts and that can be translated into a personal narrative essay that shows creativity and dynamic storytelling.”

Writing is a classical communication skill that stands the test of time.  So instead of looking at your upcoming personal statement as another “college to-do item,” take the time to consider it as an opportunity to enhance your writing abilities.  Perhaps, sharpening your writing skills may even launch you back to the beach in a professional position that affords you a generous salary and paid vacation days.

About the guest coauthor, Jason Vallozzi, Founder, Campus to Career Crossroads:

The mission at Campus to Career Crossroads is to develop a supportive and individualized partnership with students and their families in order to help them successfully navigate the transitional and complex stages from high school to career.  Jason possesses over fourteen years of experience in post-secondary admissions and over four years of high-level talent acquisition in the retained executive search world which brings valuable insights to his clients.

Jason is an active member of numerous professional associations such as the Independent Educational Consultants Association, National Association for College Admission Counseling, and Pennsylvania Association for College Admissions Counseling. He is the Regional Leader for the Western Pennsylvania, Ohio, and Michigan chapter in the Independent Educational Consultant Association.  Jason is also involved in continuing professional development courses through the UCLA Extension College Counseling program. He is a magnum cum laude graduate of the University of Pittsburgh with a Bachelor of Arts degree in Communications. 

For inquiries about one on one college to career planning services, please visit www.campustocareercrossroads.com

Where Thoughts Meet Words: Guiding Questions & Statements to Make the Brainstorming Part of the Personal Statement (Much) Easier

One of the most challenging things about writing is sitting down to a “new” word document or to a piece of lined paper. If the piece of paper or doc were to have eyes, chances are it would stare blankly at you, waiting for you to make the first move. It may even snicker at your inability to come up with an idea. Thankfully though, this horrifying scene is 0% true since a piece of paper or a word doc is simply a surface that allows us to transform our thoughts in a concrete matter when recording them into written words.

Although the process of starting something from scratch can be exciting, it could also be quite overwhelming. Luckily, writing is an expressive and creative medium that allows for one to engage in a process of stream of thought (the process of writing down the first thing or things that come to mind) or brainstorming (literally partaking in the process of thinking in order to come up with ideas and solutions) in a way that feels safe. This sense of safety is because you, the writer, have the freedom to think about and write down what you would like to without fear of being judged.

Insider tip: the first step in any good writing practice is to brainstorm—whether it be to address a research question, write a personal narrative, or to develop an expository essay…just to name a few.

When faced with the task of starting on the personal statement, one may be too caught up with self-doubt as to if their story is worth telling or not. For this reason, by jotting down, recalling, or reflecting upon various life events and experiences that are important and/or memorable to you is the perfect place to begin. By engaging in this type of activity, you give form to your thoughts that can lead way to a really great personal narrative in which can later be transformed into your final personal statement!

Here are some key questions/guiding statements that you can use to help you when faced with the initial step of getting some ideas down on paper – feel free to write short hand notes or an extensive paragraph; remember that this process is about you and you only. Therefore, enjoy it, you may really surprise yourself!

  1. What is my favorite academic subject and why? What was one of the key memories that sparked my interest in this subject area?
  2. What has been my greatest success to date? What were the steps I took to achieve success? How did I feel within the moment in which I accomplished what I set out to do?
  3. What has been my greatest challenge so far and how did I overcome it or what steps I am taking to overcome it?
  4. What is one of my most unique and special talents? How did I discover that I have this talent?
  5. The extracurricular activity that I pursue with passion is….I do this because….
  6. What are my best three character traits and why?
  7. How would I describe my family life? How has my family life shaped who I am as a person?
  8. How has my background/religion/culture/country of origin shaped who I am as a person?
  9. The three things (can be: people/places/things/animals) in my life that are most impacting to me are….because….
  10. One of the biggest life lessons that I have learned thus far has been…I learned this lesson by…it has made me more….

By: Marisa De Marco-Costanzo

Call to All Juniors: Get a Jump Start on the Personal Statement

In the words of Benjamin Franklin, “You may delay, but time will not, and lost time is never found again.”

School is almost out and the idea of taking in some sun, traveling, hanging out with friends, reading a great book, going to concerts, seeing an awesome summer flick at the movie theater, or even earning some money by doing a summer job or taking on an internship are all valid thoughts that should rightfully be on the forefront of your mind. Yet for better or for worse, there is something else to add to this list…and that is plan for the personal statement.

For those of you who don’t know what the personal statement is or you have kind of heard about it but don’t really fully grasp why it is important, this essay is considered to be your true moment to shine when applying to college. Of course schools will highly consider your grades, SAT/ACT scores, honors and achievements, and extracurricular participation. In theory, admissions officers will see you in terms of stats rather than as the individual that you truly are. Yet, once they read your personal statement, they start to get a sense of how you live your life, perceive the world, and how you have been shaped into the person you are. (Helpful reference: a personal statement is a personal narrative essay that is about 650 words which tells your unique story that nicely matches up with one of the given Common App or Coalition App prompts.)

The personal statement essay (along with the supplemental essays required by some schools) may seem challenging at first and quite frankly, it could come off as being intimidating. Yet once you digest the fact that this essay is about YOU, you should start to feel more confident since you actually know yourself/your story best. At this point, this is when you can start to do some “soul searching” and inner reflection through the form of brainstorming. Once you start to reflect on various life events and experiences that could be worth telling, you can then go into developing an outline that could help you organize your thoughts written down on paper (or of course typed out).

From there, you can flow into the drafting process once you have settled upon your idea. After you have roughly written down your story, you will go back to clarify the essay’s content. This self-revision process will take multiple rounds of review and making changes. Once you feel good about how your essay has developed, it is a wise idea to ask a trusted friend and/or family member to look over your personal statement so that they can give you feedback. Or even better, you can always reach out to a professional admission essay consultant, who is truly a valuable resource (we’re here to help you, just reach out and ask how to learn more).

Once the content and structure of the essay are set, you have arrived at the final step, which is the editing and proofreading process. This entails carefully evaluating language/word choices, the stylistic tone, ensuring that you have spelled all words correctly, and that you have used English grammar and punctuation correctly.

As expressed above, the process of developing an outstanding personal statement takes time. Therefore, give yourself the summer before senior year to go through these steps without feeling the immense pressure that the start of school brings.

By: Marisa De Marco-Costanzo